The Association of Mutual Funds in India (AMFI) has recently introduced three strategic initiatives—Chhoti SIP, Tarun Yojana, and MITRA—aimed at enhancing financial inclusion, promoting investor awareness, and simplifying the retrieval of dormant investments. These efforts align with the Securities and Exchange Board of India’s (SEBI) mission to democratize mutual fund investments, ensuring broader participation across diverse demographics.
AMFI launched three strategic initiatives – छोटी SIP Sachetization of Mutual Funds, Tarun Yojana, and MITRA (Mutual Fund Investment Tracing and Retrieval Assistant) – to advance financial inclusion, promote investor awareness, and simplify trace and retrieve forgotten investment. pic.twitter.com/hlHqVFWNpX
— AMFI India (@amfiindia) February 21, 2025
Chhoti SIP: Making Mutual Fund Investments Accessible
The Chhoti SIP initiative introduces a Systematic Investment Plan (SIP) with a minimum investment of ₹250. This move is designed to make mutual fund investing more accessible, particularly for first-time investors and individuals from underserved segments. By lowering the entry barrier, AMFI aims to encourage disciplined investment habits and foster a culture of regular savings among the masses.
Tarun Yojana: Integrating Financial Literacy into Education
Recognizing the importance of early financial education, Tarun Yojana seeks to incorporate financial literacy into school curricula. This initiative aims to equip young minds with foundational knowledge of investment principles, budgeting, and financial planning. By instilling these concepts early, AMFI hopes to cultivate a financially savvy generation capable of making informed investment decisions in the future.
MITRA: Assisting in Retrieval of Forgotten Investments
The Mutual Fund Investment Tracing and Retrieval Assistant (MITRA) platform addresses the challenge of unclaimed or forgotten mutual fund holdings. This user-friendly tool enables investors and their legal heirs to identify and recover inactive or unclaimed mutual fund investments, ensuring rightful asset ownership. MITRA simplifies the process of tracing investments, thereby safeguarding investors’ interests and promoting transparency within the mutual fund industry.
Aligning with SEBI’s Vision
These initiatives are in line with SEBI’s ongoing efforts to deepen and broaden India’s financial markets. SEBI Chairperson Madhabi Puri Buch emphasized the significance of investor participation, stating that AMFI’s initiatives will not only encourage more individuals to start investing but also provide essential tools to ensure transparency, security, and ease of access to mutual fund investments.
Strengthening Financial Inclusion and Security
With assets under management (AUM) surpassing ₹65 lakh crore, India’s mutual fund industry reflects increasing retail participation and a growing preference for systematic, long-term investing. However, a significant portion of the population remains outside the formal investment ecosystem due to barriers such as lack of awareness and accessibility constraints. AMFI’s latest initiatives aim to bridge this gap by:
- Enhancing Accessibility: Chhoti SIP lowers the investment threshold, enabling more individuals to commence their investment journey with minimal financial commitment.
- Promoting Early Education: Tarun Yojana integrates financial literacy into the education system, preparing the youth to navigate financial markets effectively.
- Safeguarding Investments: MITRA provides a streamlined process for recovering unclaimed investments, ensuring that investors and their families can reclaim their assets with ease.
Through these comprehensive measures, AMFI continues to lead efforts in expanding financial awareness and inclusion, reinforcing mutual funds as a key instrument for wealth creation and long-term financial security.
(Image credit: AMFI)
